Conversational Selling™ is not just another sales training program. It’s not another “cookbook” to put on your shelf. No matter how long you’ve been in sales or what training you’ve had, the feedback we’ve received convinces us that you’ve never experienced anything like Conversational Selling™.

Over the last 32 years I’ve used many leader development programs, but I’ve never seen anything like this. I’d like to roll this out to our entire sales team.”  J.L, CEO/Owner, Grand Rapids

Reframe your approach to selling, unlock individual performance, and produce sustainable business results whether selling virtually or in-person.

      88% of sellers report that developing relationships with buyers virtually is more challenging.

      91% of sellers report that gaining buyers’ attention and keeping them engaged is a greater challenge when selling virtually.

(Virtual Selling Skills and Challenges, RAIN Group, 2020)

5 Benefits of Conversational Selling™

1. Learn the most effective process to close the gap between in-person and virtual experiences.

2. Discover the number one thing most sales professionals focus on, and why it’s not working for them.

3. Equip yourself with the two most important skills every sales professional must have.  

4. Learn and use three proven skills that will enable you to PULL your prospect through the buying process.

5. Using our proprietary Work Behavioral Style Assessment,™ build trust, and rapport faster by learning how to adapt your Behavioral Style and turn more conversations into contracts.


Who should enroll?

Emerging sales professionals

Mid-career professionals who want to take their performance up a notch

Current Sales Managers, and professionals preparing to become Sales Managers

Key Decision-makers who want to introduce a fresh approach to sales in their organization


The Conversational Selling program also includes 10 months of unlimited access to our Virtual Support Platform where you will be able to practice the skills you learned in the workshop, with other professionals who are on the same learning journey.  These are live 1 hr. Zoom sessions, offered several times weekly, with one of our Professional Mentor Coaches who will guide participants to learn the coaching skills necessary to implement Conversational Selling.  

  • This option includes the online workshop, workbook, and 10 months of unlimited access to Coaching Practicums on our virtual support platform

  • Choose this option if you are registering several people from your organization. If you are registering before Feb. 1, and have a coupon code, we will apply that amount to your total.
    We will contact you and set up a payment arrangement.

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